The National Council for Arts and Culture launches the Council for Creative Technology Futures, CCTF, naming Afegbua among members shaping Nigeria’s creative tech future.
Malik Afegbua Joins NCAC’s Council for Creative Technology Futures
The National Council for Arts and Culture (NCAC), with approval from the Federal Ministry of Arts, Culture, Tourism, and Creative Economy, has launched the Council for Creative Technology Futures (CCTF), a national initiative designed to position Nigeria at the forefront of global innovation. The announcement was made on August 12.
Nigeria’s creative economy is projected to exceed $25 billion by 2025. The CCTF aims to drive this growth by shaping global narratives across music, film, fashion, gaming, and digital content. It will function as a high-level policy, strategy, and implementation platform, harnessing emerging technologies such as Artificial Intelligence (AI), Augmented and Virtual Reality (AR/VR), Web3, and blockchain across more than 49 creative sectors.
The council’s core mandates include guiding Nigeria’s creative industries toward a globally competitive future that boosts job creation and economic growth, equipping creators with modern tools and market access, and strengthening the country’s position as a cultural and technological leader.
In its first phase, the council will establish foundational frameworks and deliverables for the creator economy. Strategic partnerships are already underway with the British Council, University for the Creative Arts UK, Netflix, UNESCO, Google, Meta, the African Development Bank (AfDB), the European Union, GIZ, and other key development and technology partners to mobilize investment, expertise, and global visibility for Nigeria’s creative technology future.
The council’s members include Charles Emembolu as chairman, alongside Misan Harriman, Dayo Elegbe, Bizzle Oshikoya, Kemi Awodein, Osas Peter, Malik Afegbua, Sandra Oyewole, Judith Okonkwo, Dr. Dahiru Sani, and Dr. Chinedu Odoala.
In an Instagram post, Afegbua expressed his excitement; “I’m proud to announce my appointment as a member of the Council for Creative Technology Futures (CCTF) Nigeria, a groundbreaking national initiative by the NCAC to merge culture, creativity, and cutting-edge technology.”
“Together with other incredible minds, we’ll be shaping Nigeria’s creative tech roadmap, harnessing AI, AR/VR, Web3, blockchain, and more to empower creators, drive innovation, and position Nigeria as a global cultural and technological powerhouse. It’s a commitment to building the future where heritage meets innovation.” he concluded.
NCAC Director-General Obi Asaka also described the council as “merging culture and code, storytelling and smart contracts, heritage and innovation,” adding that Nigeria is “not just reacting to global change” but “leading it from Africa.”