Nigerian documentary filmmaker Ike Nnabue has described the bandwagon effect in Nollywood as a growing concern that threatens the authenticity and depth of Nigerian stories.
Speaking during a panel session on “Telling Authentic African Narrative” at the Write With Music Festival in Lagos, Nnabue said many filmmakers now follow trends rather than create unique work driven by personal conviction.
“One of the things I don’t like about Nigerians is the bandwagon thing,” he said. “Because XYZ went to do YouTube films, everybody is now doing YouTube films.”
Nnabue, best known for his 2022 documentary No U-Turn, stated that the issue goes beyond platforms and extends to repetitive casting and predictable storytelling. He urged filmmakers to experiment, take risks, and consider fresh faces.
He also noted that decentralised distribution now allows filmmakers to reach audiences without traditional gatekeepers, creating more space for distinct voices.
“I don’t have anything against people doing YouTube films, but there are other ways of being a successful Nigerian filmmaker without jumping on the bandwagon,” he said.
Also speaking, Nollywood producer Chris Odeh represented by Lawrence Nkwocha of Sozo Films said filmmaking is often driven by commercial goals and fame, but impact should remain a priority.
Nkwocha added that a balanced approach can help the industry strengthen its storytelling culture and better reflect African realities.
The session adds to ongoing conversations about improving Nollywood’s narrative quality and preserving originality in a fast-changing industry.