Film Nollywood’s New Dilemma: Viral Marketing or Quality Storytelling? As social media platforms like Instagram and TikTok become central to Nollywood’s film marketing, filmmakers face a dilemma: is it enough to create viral promotional content, or does the quality of film still matter? The rise of content-driven marketing poses a risk for films that lack viral appeal. BY Fareedat Taofeeq
Film Global Hits, Local Screens: How International Films Took Over Nigerian Cinemas in 2024 In 2024, international films reshaped Nigerian box office dynamics, drawing larger audiences into local theatres and intensifying competition with Nollywood productions. This growing trend highlights the appeal of global storytelling, which continues to gain traction among Nigerian viewers. BY Alo Folakemi and Henry-Damian Justice
Film Celebrating Nollywood’s AMAA Winners and Their Impact on Cinema Celebrating AMAA-winning Nollywood stars and their impact on African cinema, highlighting their journeys and contributions to the industry. BY Alo Folakemi and Henry-Damian Justice
Film Tolu Joseph: “It Takes a Lot of Creativity to Tell a Compelling Story Within as Little Time as Possible.” In his first ever film entry to, filmmaker Tolu Joseph is making waves with his faith-based story, “Zion,” based on a book of poems written by a dear friend. BY Joan Irabor
