In collaboration with Film Joint, the African International Short Film Market (AISFM) aims to create a premier marketplace connecting short filmmakers and distributors.
AISFM launches platform to bridge the gap between African short filmmakers and distribution channels
BY Oluwatomiwa Ogunniyi
March 31, 2025
7:24 am
Recognizing the challenges of short film distribution in Africa, the African International Short Film Market (AISFM) has partnered with Film Joint to establish a marketplace where filmmakers and distributors can connect, collaborate, and address industry hurdles.
The initiative seeks to tackle key challenges such as monetization and accessibility, ensuring that African short filmmakers no longer face the struggle of distributing their films alone.
The virtual launch on March 28 brought together key industry stakeholders—including Ike Nnaebue, Joy Odiete, Wangeci Murage, Tolu Ajayi, Lucy Muthui, and Chidinma Onyebuchi—to discuss the theme: “The Future of Short Film Distribution in Africa.” The panelists emphasized that short films can be a powerful tool for cultural storytelling and social change, but a structured distribution network is crucial for their success.
While AISFM will not serve as a direct distribution platform, it will function as a connector, providing curated showcases, workshops, and educational resources to help filmmakers leverage their short films for larger projects. The platform will operate as a hybrid marketplace with both digital and physical components, with its inaugural event scheduled for late 2025 in Nigeria.
The discussion highlighted a major industry challenge: filmmakers often prioritize creative expression while neglecting business considerations. Ike Nnaebue stressed the importance of structured distribution, saying: “There isn’t enough work done in distribution. Once short films are made, it’s left to filmmakers to market and distribute them, but many focus solely on the artistic side. That’s why I’m excited about AISFM—it marks the beginning of a structured and diversified industry that not only makes films but also ensures they reach audiences.”
Panelists also explored ; The role of digital platforms such as ; YouTube, Instagram, TikTok, and smartphone distribution in shaping the future of short films. Monetization opportunities on these platforms are already proving successful, pointing to an industry increasingly reliant on digital media for exposure and profitability.
The session ended on a high note, with AISFM and Film Joint selecting several short films for distribution opportunities.