The milestone season, which began in July, ends with Ayanwale taking home ₦150 million in prizes.
Imisioluwa Ayanwale Emerges Winner of Big Brother Naija 10/10
Imisioluwa Ayanwale has been crowned the winner of Big Brother Naija Season 10, titled 10 Over 10, after a ten-week run that began in July. The reality TV star secured 42.8% of the public vote to claim the grand prize worth ₦150 million, including ₦80 million in cash.
Dede finished as the first runner-up with 15.94%, followed by Koyin, Sultana, and Kola to complete the top five. Ayanwale’s humor, authenticity, and unpredictable personality made her a fan favorite, with her supporters — known as “Ijoba 606” — playing a major role in her victory.
This season featured 29 contestants and was described as one of the franchise’s most eventful yet, with shifting alliances, emotional twists, and viral highlights. It also featured surprise visits from the show’s host, Ebuka Obi-Uchendu.

Jason Jae made history as both the first and final Head of House, while Faith became the first contestant to be disqualified during the final week. Other finalists included Isabella, Kaybobo, Jason Jae, and Mensan
The finale featured performances by Adekunle Gold and Iyanya, with Ebuka Obi-Uchendu and Uti Nwachukwu serving as hosts. As is tradition, the lights in Biggie’s house were turned off at the end of the show, signaling the close of another season filled with drama, strategy, and entertainment.