Davido Stars in “Be The Standout Swift”

Afrobeats icon Davido stars in Be The Standout Swift, a film directed by Meji Alabi that celebrates boldness and individuality.

Known for his boundary-breaking career in music, Davido takes on a role that mirrors his public persona—someone who has consistently carved his path in the global Afrobeats movement.

The film pays homage to Fela Kuti, the legendary Afrobeat pioneer whose fearless approach to music and activism redefined African culture on the global stage. Fela’s legacy of defiance and his refusal to conform are central themes of the film, which reflects how his influence continues to shape modern Afrobeats and artists like Davido.

In Be The Standout Swift, Davido embodies the same spirit of audacity that has driven his music career. The film portrays his rise in the Afrobeats industry, highlighting his boldness in creating trends rather than following them. Through Davido’s journey, the film emphasizes the importance of staying true to oneself and pushing boundaries, a theme that resonates throughout the narrative.

Be The Standout Swift also ties into a broader campaign celebrating legacy and innovation, reflecting Davido’s role in the evolving Afrobeats genre. The film captures the energy and boldness of the movement, positioning Davido as a key figure in the genre’s global impact.

Directed by the acclaimed Meji Alabi, “Be The Standout Swift” intertwines Davido’s role with broader cultural themes, including the evolution of Afrobeats from a genre rooted in activism and rebellion to a global movement.

The film also ties into a campaign by Martell, a cognac brand that draws parallels between its history and the legacies of figures like Fela Kuti and Davido. Both the brand and the film celebrate those who break free from tradition, much like how Martell has pushed boundaries in its industry over the years.

Set to premiere later this year, “Be The Standout Swift” is expected to attract both film and music audiences, continuing the conversation about the importance of legacy, individuality, and cultural expression.