Prime Video Docks in Nigeria
Amazon Prime Video launched in Africa in 2016 as part of its global push to more than 200 countries around the world, bringing serious competition to Netflix’s global plan, which was launched the same year. The Amazon streaming network only announced its entry into the Nigerian market last week with a tweet via its official Twitter account.
However, the versions of the service available in the region never came with the local language interfaces, closed captioning and original content offerings typical of more developed markets. Nonetheless, drums started to roll a few days ago when the news hit Twitterville.
Netflix Naija is sure to have some competition in its hands as Prime Video has finally launched in Nigeria.
Highly anticipated, fully loaded, Nigerians are beyond thrilled that Prime Video is here. Celebrities like Davido joined in the conversation on the tweet to welcome Prime Video to the country.
What does this mean for the entertainment industry? To begin with, with the launch of Prime Video Nigeria, subscribers can now pay in Naira and have access to a wealth of movies, TV shows, and documentaries. This is a significant game changer, and it is sure to change the way Nigerians consume entertainment as well as bring in more revenue to the entertainment industry at large.
Nigerians are constantly searching for gripping stories beyond the popular romantic comedies that clog their screens week in, week out. Having another streamer means young filmmakers with innovative ideas can get their films to large audiences without having to go through the costly cinema route. These are things TNR would love to see.
To capture more market share amid the streaming war for African content and eyeballs, Prime Video is partnering with filmmakers and content creators in Nigeria to produce original and licensed content.
Prime Video gives users several options to choose from. One of the best things in their business model is that Prime Video is very affordable. For N2,300 per month, Nigerians can get access to all the premium content that the platform has in store.
Research shows that Prime Video has 600,000 subscribers in Africa and could add 1.5 million new subscribers, compared to Netflix’s three million subscribers, in the next four years, according to analytics firm Digital TV Research.