The psychological-musical thriller “Hurry Up Tomorrow”, written and produced by Canadian artist The Weeknd (Abel Tesfaye), has struggled to attract audiences during its opening weekend.
The film earned approximately $3.3 million from 2,020 cinemas across North America over the May 17–18 weekend, falling short of recouping its reported $15 million production budget. Industry estimates suggest the break-even point could be around $36 million, making profitability unlikely in the near term.
Critically, “Hurry Up Tomorrow” received a 14% approval rating on Rotten Tomatoes and a C- grade on Cinemascore, factors that contributed to its poor box office performance.
Reviews have pointed to The Weeknd’s acting and the film’s perceived self-indulgent tone as key issues. Entertainment Weekly’s John Hoffmann described the film as “overly self-indulgent.”
This marks another critical setback for The Weeknd’s acting career, following the cancellation of the HBO drama “The Idol” in 2023 after just one season amid negative reception.
Directed by Trey Edward Shults, “Hurry Up Tomorrow” is a companion piece to The Weeknd’s album of the same name.
The film explores themes of fame, identity, and self-destruction, featuring the pop star playing a heightened version of himself as he undergoes a surreal personal journey, including real-life elements like losing his voice during a 2022 concert.