“Alakada: Bad and Boujee” – A Familiar Ride Through Social Media Glitz and Chaos

“Alakada: Bad and Boujee” marks another installment in the beloved “Alakada” series, featuring Yetunde Animashaun navigating her usual quest for wealth and status—this time, against the backdrop of an increasingly image-conscious social media terrain.

Directed by Adebayo Tijani, the film stays true to its comedic roots while attempting to blend in more substantial commentary. While the cause-and-effect narrative provides a satisfying full-circle experience, the story’s ambition to address numerous themes dilutes its impact.

The story follows Yetunde (Toyin Abraham), a young woman driven by her obsession with appearing wealthy and influential. In her quest to project a glamorous life, she crafts a series of elaborate lies on social media. However, her carefully curated facade begins to unravel when she crosses paths with individuals who challenge her perception of success.

The film’s cause-and-effect storyline ensures that every action carries consequences, with Yetunde’s choices setting off a chain reaction of events. The narrative ultimately brings her back to a place of reckoning, offering a satisfying sense of closure. This structural integrity is a highlight, as it ties together the chaos in a manner that feels earned.

One of the film’s strengths lies in its themes. It tackles issues such as the dangers of social media culture, the value of authenticity, and the consequences of dishonesty. These ideas are relevant in today’s digital age, where the pressure to maintain appearances often leads to personal and moral compromises. However, the execution falters as the film tries to force too many messages into the storyline, resulting in a lack of focus.

While the cause-and-effect approach is commendable, the dialogue often feels too preachy, undermining the subtlety that such themes demand. Characters frequently spell out the film’s messages, leaving little room for viewers to interpret the narrative on their own.

Toyin Abraham shines as Yetunde, bringing her trademark comedic timing and charisma to the role. However, her character’s lack of significant growth throughout the franchise makes her antics predictable. Bimbo Ademoye and Lizzy Jay deliver strong supporting performances, injecting energy into their roles and ensuring the humor lands when needed.

Ronke Odusanya’s character, Sine Shine, is a standout. Her vibrant personality adds flair to the film, even though her preachy dialogue detracts from the overall experience. Despite this, Odusanya’s performance is engaging and memorable, adding a layer of charm to the ensemble.

Visually, “Alakada: Bad and Boujee” stays true to the series’ over-the-top style, with vibrant costumes and sets that reflect the characters’ larger-than-life personas. The production design successfully captures the exaggerated world of social media influencers, adding a satirical edge to the film.

The direction, while competent, relies heavily on nostalgia, rehashing elements from previous films without offering much innovation. The pacing is uneven, with some scenes dragging unnecessarily while others rush through pivotal moments.

Compared to earlier entries in the series, this installment feels more ambitious in its thematic scope. However, this ambition is a double-edged sword, as the film struggles to balance its comedic roots with the weight of its social commentary. Fans of the franchise may appreciate the familiar humor, but newcomers might find the storytelling uneven and the characters underdeveloped.

“Alakada: Bad and Boujee” is a film that stays within its comfort zone, delivering laughs and familiar antics while dabbling in social commentary. Its cause-and-effect narrative and vibrant performances provide some redeeming qualities, but its preachy dialogue and thematic overload prevent it from reaching its full potential.

For fans of the “Alakada” series, this latest installment offers a mix of humor, chaos, and social media satire. While it may not break new ground, it provides enough entertainment to satisfy its audience. However, those seeking a more unique and innovative story may find themselves longing for more substance.

Release Date: December 20, 2024

Runtime; Approximately 2 hours

Streaming Service: None, Cinematic Release

Directed by Adebayo Tijani

Cast; Toyin Abraham, Bimbo Ademoye, Ronke Odusanya, Kolawole Ajeyemi, Ini Edo, Odunlade Adekola, Opeyemi Famakin, Kiekie, Toke Makinwa,  Bimbo Akintola, Ik Ogbonna, and Chimezie Imo

TNR Scorecard; 3/5