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Beyoncé’s Genre-Bending “Cowboy Carter” Smashes Streaming Records, Headed for 2024’s Best Debut

The music icon’s country-influenced eighth studio album is shattering milestones on Spotify, Amazon Music and more in its blockbuster first week.
April 6, 2024
11:13 am

Beyoncé has once again demonstrated her universal appeal and record-breaking prowess with the earth-shattering debut of her 8th studio album “Cowboy Carter”.


The superstar’s eighth studio album arrives as an undeniable streaming juggernaut projected to have 2024’s biggest debut sales week so far.


Released on Mar. 29, the genre-blurring “Cowboy Carter” has charged out of the gates by setting new single-day streaming milestones on platforms like Spotify and Amazon Music. Spotify announced on Instagram that it’s “the most streamed album in a single day in 2024 so far” and “the first time a country album holds the title this year.”


Over on Amazon Music, “Cowboy Carter” represents “Beyonce’s biggest debut” on that platform, racking up “the most first-day global streams of all of her albums, and the most first-day streams for a country album by a female artist.”


The buzz has dominated online conversation as well, with “Cowboy Carter”-inspired hashtags and buzzworthy tracks like the Miley Cyrus duet “II Most Wanted” trending across social media. That song is expected to debut at #1 on the Billboard Hot 100 next week, making it the first female country collaboration to top those charts.



While rooted in country sounds and collaborations with legends like Willie Nelson and Dolly Parton, “Cowboy Carter” reflects Beyoncé’s signature style-blending approach. The album features contributions from Nile Rodgers, Stevie Wonder, Jon Batiste and even daughter Rumi Carter among many others.


Its runaway success continues the crossover appeal of Beyoncé’s “Renaissance” trilogy after the first act’s 2022 release. In an Instagram statement, the 32-time Grammy winner reflected on creating “Cowboy Carter” in the face of criticism after first exploring country:


“This album has been five years in the making…The criticism I faced when I first entered the genre forced me to propel past the limitations that were put on me…. This ain’t a Country album. This is a ‘Beyoncé’ album. This is act ii COWBOY CARTER.”


With both audience adoration and backlash typically fueling Beyoncé’s creative ambition, all signs point to “Cowboy Carter” charting its own unique path. Its historic opening streams and projected sales dominance showcase an insatiable appetite for the artist’s nonconformist vision.


Initial tracking has “Cowboy Carter” outpacing the debut of 2023’s year’s biggest album release, Adele’s “30,” which sold 839,000 album-equivalent units. If projections hold, it could make Beyoncé just the seventh artist to open with over 1 million units in a single week.


While genre purists may grumble, in the court of public opinion and music consumption metrics, Queen Bey has already staked an unimpeachable claim to her latest creative metamorphosis.


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