The Opening Numbers Are In! “Barbie” Earns 39M Naira in Nigeria, $382.4M in Total
Moviegoers trooped into the cinema during penultimate weekend to watch Greta Gerwig’s live-action remake of the world’s most famous doll.
In Nigeria, “Barbie” garnered a modest 39 million Naira, becoming the highest-ranking film of the weekend. It beat both “Oppenheimer” and “Mission Impossible: Dead Reckoning Part One” to become first in ticket sales.
“Barbie” raked in a staggering $382.4 million, making it the biggest debut film of the year. Its competition, the Christopher Nolan biographical thriller “Oppenheimer” earned $209.2 million in box office numbers, an incredible feat for the Oscar-nominated filmmaker.
The box office success of both “Barbie” and “Oppenheimer” can be attributed to the “Barbenheimer” trend that has been circulating on social media. Since the two films were released on the same day (Jul.21), a unanimous decision was reached by moviegoers to see both films, without picking one over the other.
Thanks to the incredible marketing of the film in Nigeria and beyond – a soundtrack, pink carpets, world premieres, holograms, Tik Tok sounds, and launch parties – it stirred a culture craze, with people all over the world now declaring the color pink as the Color of the Summer.
With stellar reviews from movie critics, the only way is up for “Barbie”. The film has been praised for its honest take on societal issues like sexism, feminism, sexuality, and the patriarchy.