The Nigerian superstar partners with innovative music platform to empower independent artists and transform the African music industry.
Davido Teams Up with UnitedMasters to Launch Nine+ Records
BY Praise Oguntan
April 30, 2024
6:10 am
Nigerian megastar Davido has announced a groundbreaking partnership with UnitedMasters, a revolutionary music distribution platform, to launch his new record label, Nine+ Records. The collaboration, announced on April 18, 2024, aims to empower independent artists and transform the African music industry.
Davido’s decision to partner with UnitedMasters comes after his successful tenure as the flagship artist of HKN and the subsequent launch of Davido Music Worldwide (DMW), where he nurtured and promoted emerging talent within the Nigerian music industry. With Nine+ Records, Davido is set to take his commitment to supporting artists to new heights, leveraging UnitedMasters’ innovative platform.
In a press release via its official Instagram page, UnitedMasters hailed the partnership as a “groundbreaking collaboration” that will transform the African music industry.
Founded by music industry veteran Steve Stoute, UnitedMasters empowers independent artists by providing access to innovative technology, marketing resources, and distribution networks, enabling them to reach their full potential without sacrificing creative control or ownership of their music.
For Davido, this partnership represents an exciting new chapter, promoting his ongoing dedication to empowering and uplifting the next generation of music superstars.